S for Shameless

Hari Sadu, a new social phenomenon in India and latest endearing nickname in my house, is the protagonist from the advertisement of an online job portal in India. What does it mean to be called a Sadu? Well, 'sadu' in Hindi means grouch, but Hari Sadu has personified grouchy, uptight and taken it into the 21st century. Also available with uprades. This time in Bangalore, I could see huge billboards showing a desktop with an error message that reads 'Hari Sadu Virus ver. 2.5.' Naukri.com has not only created a good ad but an iconic figure for middle class India.